How to write an app press release

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How to write an app press release

Why would you want to know how to write a press release for an app? Press releases have been around for years.

how to write an app press release

Content marketing and social media marketing have been taking the spotlight recently when it comes to promoting a new product. Yet by tweaking and adjusting the traditional press release, your mobile app could receive top reviews and write ups from some of the most influential voices in your sector.

The question is how to write a press release that gets noticed by the right people. These are questions that you will undoubtedly have thought about in relation to your audience. But in order to write a stellar press release, you need to examine the same questions. What What are you doing?

This is news and should be written in the style and tone of a news article. Who Who are you sending the press release to? The beauty of a press release is that it can be ultra-targeted. Where Where will you be sending the press release? While press releases are somewhat of a traditional form of promotion, they are able to reach a wide audience.

Not only can you focus on newspapers and magazine editors who might be interested in your app, but you can email sites and online communities too.

There are a number of free sites that accept press releases. If your app is useful to local businesses in your area, an obvious option would be to email editors of the business section for the local papers.

When When is the best time to send your press release? This is completely up to you.

You could send it on the release date of your app or before. Sending the press release before your app launches can help to cause hype about your app before its release. Why Why are you writing a press release? Once you have the answers to these questions set firmly in your head, you can begin to understand how to write a press release for an app.

Press releases are not Ezines or blog posts, and the rules to what makes a good press release and how it should look are fairly similar across the board no matter what vertical your app falls into. The best approach to have when writing a press release is to keep things direct, to the point and uncomplicated.

This counts for everything from the formatting of the press release right down to the style and tone of the piece. Fluff, hype and shameless promotion do not belong in the press release.

Only the facts will be told, nothing more and nothing less. A good press release consists of three main areas: Once they are interested, they should be impressed enough to want to use, review and write about your app.

Perkins Eastman Press Releases. Perkins Eastman recently joined the Boston Arts Academy Foundation, the Massachusetts School Building Authority (MSBA), and the Mayor’s Office of the City of Boston to celebrate the groundbreaking for the new Boston Arts Academy. Breaking down the press release structure. To help you write your press release here is a sample of one and a breakdown of its elements. The press release example below is based on the one given by Dave Wooldridge in its book “The Business of iPhone App Development” and seems to be working just fine. Write my essay in time! Order papers from our professional team that offers paper writing on any type of topic. Fast, cheap and unique!

But remember; no hype. Main body Here is where you describe the features and benefits of your app in more detail. Remember to use as much factual evidence as you can gather and present it in a way that is easy to understand.

Contact and information At the end of the document you should include a little background information about the company and include contact details. Some key points to remember before you send your press release are: Check, check and then check again and again — A press release full of spelling and grammar errors will at the very least irk the writer who is expected to review your app.

At worst, they could put you and your company and all of your future apps on their very own mental block list. Not exactly a great way to celebrate the launch of your shiny new app. Lay everything out upfront—include the press release in the body of the email. Many companies actually have policies preventing them from opening attachments.

Have your information laid out easily in the body of the email with an attachment as well so the journalist can skim the content and save the attachment if they like it.

First come, first served — All the most important information needs to be right up at the top of the document. First paragraph should include the most important facts about your app. Not all of the information presented in a press release is read. So if some of the facts that will essentially clinch the deal are left to the end of the piece, they may never be seen.

Nor might your app.Family says disappearance is ‘absolutely devastating’ It’s been nearly two weeks since year-old Brooklynn Hays walked out of her house in Essex, Maryland, a suburb of Baltimore, and simply vanished.

Writing a press release has two main purposes: it takes some of the work out of reporting on the release of your app (which news sites will love because it makes their lives easier) and allows you to control the initial perception of your app. Start your business with sample business plan, marketing plans, contracts, and proposals.

Learn marketing and download content for your website and blog. Nov 10,  · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products. Jun 09,  · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.

Then, write a brief sentence paragraph that sums up the main point of the press release%(59). Free press release website for online press release distribution to social media and news media.

SourceTree - Minor Release [31 May ] Changes. Add "Copy to Clipboard" option to contextual menu for branches, tags, remotes [SRCTREE]Bug Fixes. Headline and secondary headline – The headline is crucial to your press release as it is the first thing that will catch the reader’s attention. Keep it short, interesting, and descriptive. Having a secondary headline is a great way to give more information without taking away from the main headline. Press Release Example (Structure of a Press Release) To help you write your press release, here is a sample of one and a breakdown of its elements. Before we start: the question of when to send your press release to your contacts is an important one.

Submit paid and free press release.

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